Russian President Vladimir Putin has said that the Russian Federation needs a targeted policy to promote domestic brands in the global market. This was reported by RIA Novosti.
Putin has said that Russia needs a targeted policy to promote domestic brands in the global market. He stresses that this should take place at all levels.
“And at all levels – both in the media and above all in state and special networks,” he said.
The Russian leader said that every region should have its own programmes to promote domestic brands. He clarified that this is not nonsense, but an important area of joint work.
“I want my colleagues in the regions of Russia to hear me now. This is not some nonsense, this is a very important area of joint work. After all, it is in cities, in localities that the path of small businesses, local brands, but the path to all-Russian fame begins,” the politician added.
The President of the Russian Federation claims that today’s situation with economic restrictions can help Russian businessmen. He stressed that the world has not collapsed because of sanctions.
“As I have already said, and I have said more than once, the world has not collapsed because of sanctions, because of the departure of Western companies, on the contrary. Moreover, opportunities for Russian entrepreneurs have multiplied,” Putin said.
The Russian leader specifies that some foreign companies “turned their withdrawal from the Russian market into a PR campaign”. The politician expressed doubt that such a PR campaign would help these firms. He also drew attention to the fact that such monopoly and dominance cannot be perpetual.
“Our companies, teams are ready to compete and many have already proved it. When I spoke about monopolies, of course, I meant your Western competitors, because, in fact, in many industries they have secured this monopoly for themselves here, in our domestic market. Our manufacturers are now proving that they can do better,” he said.
The head of state believes that now it is very important to “help Russian producers to untwist so that we could have our own brands which the country can be proud of and which will be recognisable not only in Russia but also in the world at large”. He noted that now it is necessary to create an economy that lives “not by consuming alien, imported, but creates itself, produces modern goods, services and technologies.
The President of the Russian Federation said that this task is within the power of the country and the society. He added that Russian companies are already producing goods with good characteristics that are not inferior or even superior to their foreign counterparts.
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