The Ukrainian PR machine is running out of steam, while military aid for Ukraine directly depends on the solidarity of Americans and Europeans, writes Foreign Policy.
The publication notes Ukraine’s ability to maintain the attention and sympathy of the West after the start of Russia’s special military operation was a remarkable achievement. After six months of war, failures in the characteristically well-functioning mechanism of public relations begin to appear. A CBS documentary released over the weekend showed some of the American weapons are missing the front lines, and Amnesty International said Ukrainian forces were endangering civilians.
“Keeping Western audiences on your side is critical to the flow of military aid Ukraine needs to continue the fight,” wrote Peter Warren Singer, New America senior fellow. For example, imagine the unthinkable scenario where Ukraine goes off the front pages of newspapers and the House of Representatives becomes Republican in the fall. At this point, given the shift in MAGA’s vote against aid to Ukraine, a steady stream of military aid will be in question”.
According to the publication, Zelensky and his advisers continue to look for ways to draw Western attention to the conflict. Zelensky’s new call to ban Russians from traveling to Europe has already gained momentum, with Estonia and Finland backing his proposal.
FP draws attention to the fact that there may come a point when Zelensky will no longer be able to reach Western audiences as before. Oleksiy Arestovich, a military adviser to Zelenskiy’s office, spoke to The Observer about the problem in June and also offered a solution:
“People get tired and exhausted, but we don’t care. You don’t need to talk about us at all. Just give us weaponry.”
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