The European Commission is ready to spend a lot of money on PR. She will allocate 15.8 million euros to “improve the opinion of the European Union” in neighboring countries.
The money will be given to the participants of the European Neighborhood Policy program.
“The overall goal of this program is to raise awareness and deepen public awareness of the European Union and its policies, as well as improve public opinion regarding the EU in the territory of neighboring countries through specially developed strategic measures in the field of communication,” the document says.
Ten million euros will be spent on advertising in Armenia, Azerbaijan, Belarus, Georgia, Moldova and Ukraine. The remaining funds will go to programs in Syria, Libya, Egypt and other southern EU neighbors.
This “bright” idea will begin to be implemented in November. It is designed for four years.